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INSIGHT ISN'T FOUND. INSIGHT IS FORGED.


There is an abundance of information but a shortage of insight. There’s pressure on costs and time, but a demand for higher quality work.

That's where we come in. We're a specialist insight consultancy and we solve business growth challenges, efficiently and effectively.

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INSIGHT ISN'T FOUND. INSIGHT IS FORGED.


There is an abundance of information but a shortage of insight. There’s pressure on costs and time, but a demand for higher quality work.

That's where we come in. We're a specialist insight consultancy and we solve business growth challenges, efficiently and effectively.

 

OUR PHILOSOPHY

Our starting point is always what you already know. We believe that everyone can extract more value and insight from the information they already have, so rather than defaulting to fresh primary work, we only do it where it will genuinely add incremental understanding.

But getting more from your existing work takes effort, experience and inspiration. You can't just get a computer to create patterns out of the data and hope to see the answer. You need a human brain to set a hypothesis, challenge the result and then make the solution live in the business.

 
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THE WORK WE DO


We believe insight is fundamental  to unlocking a wide variety of brand and business challenges, but the work that we do tends to focus in 6 key areas.

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THE WORK WE DO


We believe insight is fundamental  to unlocking a wide variety of brand and business challenges, but the work that we do tends to focus in 6 key areas.

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WHO WE WORK WITH


Our approach has led to incredibly successful projects and partnerships with some of the world's biggest and most exciting brands.

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WHO WE WORK WITH


Our approach has led to incredibly successful projects and partnerships with some of the world's biggest and most exciting brands.

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THE FORGE DIFFERENCE


It's not just what we do, but the way we do it which sets us apart. When you work with The Forge this is what you can expect.

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THE FORGE DIFFERENCE


It's not just what we do, but the way we do it which sets us apart. When you work with The Forge this is what you can expect.

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A flexible model
A different style of working

Our business was designed to bring together only senior directors because more experience means projects can be done more efficiently and more effectively.

We will design an approach around your specific challenge but it will always start with extracting more value from what you already know to make the most of your budgets.

Our small, senior team means we can work differently to traditional agencies. Time is spent collaborating with each other and with you to get to clear answers and thinking that can be embedded in the business.

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AN EXCLUSIVELY SENIOR TEAM


Everybody in our company is a senior director because more experience means projects are done more efficiently and more effectively.

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AN EXCLUSIVELY SENIOR TEAM


Everybody in our company is a senior director because more experience means projects are done more efficiently and more effectively.

Our experience brings richness and rigour to every project, seeing connections and opportunities in information that other can't. And experience means we can work quickly and flexibly, adapting to changing business circumstances and project requirements.

BEN The desire to understand how the brain combines the emotional and the rational, the conscious and the subconscious and how it instinctively reflects the context drove me to the world of Psychology at uni, before throwing myself into a career in insight.

BEN

The desire to understand how the brain combines the emotional and the rational, the conscious and the subconscious and how it instinctively reflects the context drove me to the world of Psychology at uni, before throwing myself into a career in insight.

KARL I generally find complexity unwelcome and I enjoy the challenge of overcoming it whenever it presents itself – which given that my academic & career decisions have generally involved heavy data analysis, has been a good thing!

KARL

I generally find complexity unwelcome and I enjoy the challenge of overcoming it whenever it presents itself – which given that my academic & career decisions have generally involved heavy data analysis, has been a good thing!

KIRSTY I am fascinated by humanity’s infinite capacity to surprise, shock, transform & interpret the world in new ways. This idea of ‘triangulating’ the right info from looking at lots of different data sets led me to a degree in history before a career in insight consultancy

KIRSTY

I am fascinated by humanity’s infinite capacity to surprise, shock, transform & interpret the world in new ways. This idea of ‘triangulating’ the right info from looking at lots of different data sets led me to a degree in history before a career in insight consultancy

LEE I believe you’ve got to be open to doing things differently to get somewhere new. It’s what led me from a career in archeology, to one in advertising, to one in insight. An insatiable desire to keep learning about why people behave the way they do.

LEE

I believe you’ve got to be open to doing things differently to get somewhere new. It’s what led me from a career in archeology, to one in advertising, to one in insight. An insatiable desire to keep learning about why people behave the way they do.

SIMON A client side career helped me realise that what I loved was the upfront part of marketing – the exploration of the opportunity, the forging together of insight and the developing of strategy to take advantage of it. Hence it was no surprise when I leapt over the fence agency side 8 years ago.

SIMON

A client side career helped me realise that what I loved was the upfront part of marketing – the exploration of the opportunity, the forging together of insight and the developing of strategy to take advantage of it. Hence it was no surprise when I leapt over the fence agency side 8 years ago.

STEVEN I love to make sense of things. That desire to understand how the world works drove me firstly towards a career in scientific research before, the need for a little more art pushed me towards the world of marketing.

STEVEN

I love to make sense of things. That desire to understand how the world works drove me firstly towards a career in scientific research before, the need for a little more art pushed me towards the world of marketing.

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A FLEXIBLE MODEL


In designing your project we will mix and match from a range of primary and secondary methodologies.  That means on every project we get more value from what you already have and provide you with new work that adds incremental value and understanding.

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A FLEXIBLE MODEL


In designing your project we will mix and match from a range of primary and secondary methodologies.  That means on every project we get more value from what you already have and provide you with new work that adds incremental value and understanding.

New and traditional qual and quant methods including focus groups, online communities, quant surveys, segmentations
Observational techniques including semiotics, ethnography, social media listening
Data mining, rewinds of existing research material, forensic analysis of datasets
Trends analysis, data modelling
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A NEW WAY OF WORKING


Too much insight work is passive and non-committal and as a result doesn't have the required impact on a business. The way we work is designed to ensure that we can change the way brands and businesses think and deliver genuine commercial impact.

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A NEW WAY OF WORKING


Too much insight work is passive and non-committal and as a result doesn't have the required impact on a business. The way we work is designed to ensure that we can change the way brands and businesses think and deliver genuine commercial impact.

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No single person can know everything. People need to work together to find the answer. So we’ll always make the most of your people and resources, as well as our own.

And we like to collaborate in person. Working through challenges on our Perspex wall and you are always welcome to join us in these sessions to help us forge the solution to your challenge.

We’ll challenge assumptions; yours and ours. And we’ll ask provocative questions.

If we think findings are being misinterpreted or the wrong approaches are being used, we’ll say so. 

And we’ll forge the learnings from the project into a clear and succinct story and give you a clear perspective on how to move forward.

Our reason for being is to change the way brands and businesses think.

But embedding learnings in a business is much more complicated than a flashy PowerPoint.

So from the outset of every project we'll work with you to craft the right kind of deliverables to reach your audience and a process to ensure they can fully engage with the findings.