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THE FORGE.


We use insight to efficiently and effectively develop strategies for profitable growth across a range of consumer-driven business challenges.

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THE FORGE.


We use insight to efficiently and effectively develop strategies for profitable growth across a range of consumer-driven business challenges.

 

OUR PHILOSOPHY

We bring together consumer insight and commercial expertise, to build strategies that live in a business, not on paper. To do this we are driven by 3 key principles:

 

And information alone is not insight. Generating insight that can genuinely change a business takes hard work, experience and inspiration.

Every business is unique and needs to be fully understood in context in order to develop real solutions to any commercial challenge.

While every project is different, that shouldn’t mean starting afresh each time; work should build from lessons learned, and insight already gathered.

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THE WORK WE DO


We build solutions to drive profitable growth across a range of consumer-driven business challenges.

THE WORK WE DO


We build solutions to drive profitable growth across a range of consumer-driven business challenges.

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A NEW WAY OF WORKING


Business challenges do not exist in a vacuum; the competition, the context and even the question itself will be constantly evolving. Traditional ways of working don't reflect this: they are too slow, too divorced from business reality and too focused on outputs rather than outcomes.

A NEW WAY OF WORKING


Business challenges do not exist in a vacuum; the competition, the context and even the question itself will be constantly evolving. Traditional ways of working don't reflect this: they are too slow, too divorced from business reality and too focused on outputs rather than outcomes.

 

Our structure and the way we work is designed to ensure that we can deliver genuine commercial impact into a business quickly and efficiently.

 

EXCLUSIVELY SENIOR TEAM

Everyone at The Forge is a director because an exclusively senior team means we can work differently to other agencies; our time is spent on projects, on working with you, not on managing our business.

Our experience brings richness and rigour to every project, seeing connections and opportunities in information that others can't.

And our experience means we can work more quickly and flexibly, adapting projects to changing business circumstances and requirements.


EFFECTIVE COLLABORATION

As a principle, we firmly believe that the more people work together, making the most of available resources, the more efficiently & effectively challenges can be solved.

Often that means working closely with our clients throughout the project, to build a solution together. However, we are also realistic and recognise that for a variety of reasons, that isn’t always practical – and you need to be able to put your trust in a partner that can work independently at times.

Our seniority and flexibility means we are comfortable with both ways of working and either way, we’ll employ the same principles: applying time and effort, asking difficult questions of the data and of each other and thoroughly stress-testing solutions before presenting them to the business.


PERSPEX THINKING

Our genuine collaboration philosophy comes to life at our Perspex Wall.

Here we bring everyone’s views together and map out our analysis, hypotheses and see the big picture.

Before turning this into a formal debrief, we’ll share the raw thinking with you: giving you access to answers early; giving you the chance to work with us and shape the story; giving you ownership of that story and, giving you confidence that the analysis stands up to scrutiny before making decisions based on it.


A FLEXIBLE MODEL

All of our projects are bespoke and all of them have flexibility built into them from the outset but on every project we’ll always start with extracting more value from what you know, and only conduct primary research when it will add incremental value and understanding.

And we will always use a combination of data sources and methodologies to approach the question. Any one individual lens will be flawed but by using the right combination of observation, questioning, data exploration, modelling and frameworks we can get a clearer view of the truth and ensure we have robust answers from which to make confident decisions.

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WHO WE WORK WITH


Our approach has led to incredibly successful projects and partnerships with everyone from start-ups to global icons.

WHO WE WORK WITH


Our approach has led to incredibly successful projects and partnerships with everyone from start-ups to global icons.

alt way of working


alt way of working