Based in London but with vast global experience, this is the team.
I love to make sense of things. That desire to understand how the world works drove me firstly towards a career in scientific research before, the need for a little more art pushed me towards the world of marketing.
I believe you’ve got to be open to doing things differently to get somewhere new. It’s what led me from a career in archaeology, to one in advertising, to one in insight. An insatiable desire to keep learning about why people behave the way they do.
I generally find complexity unwelcome and I enjoy the challenge of overcoming it whenever it presents itself – which given that my academic & career decisions have generally involved heavy data analysis, has been a good thing!
I am fascinated by humanity’s infinite capacity to surprise, shock, transform & interpret the world in new ways. This idea of ‘triangulating’ the right info from looking at lots of different data sets led me to a degree in history before a career in marketing strategy
A client side career helped me realise that what I loved was the upfront part of marketing – the exploration of the opportunity, the forging together of insight and the developing of strategy to take advantage of it. Hence it was no surprise when I leapt over the fence agency side 10 years ago.
The desire to understand how the brain combines the emotional and the rational, the conscious and the subconscious and how it instinctively reflects the context drove me to the world of Psychology at university, before putting that to practical use with a career in insight