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THE FORGE


We use insight to efficiently and effectively develop strategies for profitable growth across a wide range of consumer-driven business challenges.

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THE FORGE


We use insight to efficiently and effectively develop strategies for profitable growth across a wide range of consumer-driven business challenges.

 

OUR PHILOSOPHY

We bring together consumer insight and commercial expertise, to build strategies that live in a business, not on paper. To do this we are driven by 3 key principles:

 
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And information alone is not insight. Generating insight that can genuinely change a business takes hard work, experience and inspiration.

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Every business is unique and needs to be fully understood in context in order to develop real solutions to any commercial challenge.

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While every project is different, that shouldn’t mean starting afresh each time; work should build from lessons learned, and insight already gathered.

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THE WORK WE DO


We build solutions to drive profitable growth across a range of consumer-driven business challenges.

THE WORK WE DO


We build solutions to drive profitable growth across a range of consumer-driven business challenges.

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A NEW WAY OF WORKING


Business challenges do not exist in a vacuum; the competition, the context and even the question itself will be constantly evolving. Traditional ways of working don't reflect this: they are too slow, too divorced from business reality and too focused on outputs rather than outcomes.

A NEW WAY OF WORKING


Business challenges do not exist in a vacuum; the competition, the context and even the question itself will be constantly evolving. Traditional ways of working don't reflect this: they are too slow, too divorced from business reality and too focused on outputs rather than outcomes.

 

Our structure and the way we work is designed to ensure that we can deliver genuine commercial impact into a business quickly and efficiently.

 
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DIRECTOR ONLY TEAM.

Everyone at The Forge is a senior director.

Our structure is designed to ensure that our time is spent on projects, on working with you, not on managing our business.

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HYPOTHESIS LED.

We don’t start with a blank sheet of paper because it is ineffective and inefficient.

On every project we start with a hypothesis drawn from what you already know and build from there, using the right combination of data sources to rigorously test and adapt as required.

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POWERFUL MODELS.

The cost and time required to bring data into any business has dramatically decreased over the last few years and as a consequence most business have more data than they can reasonably be expected to manage.

We employ powerful models and frameworks to make sense of your data, ensure we are focused on the right aspects of it and, critically, to ensure that it can drive action within the business.

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PERSPEX THINKING.

Our business comes to life at our Perspex Wall. Here we bring everyone’s views together and map out our analysis and hypotheses to see the big picture.

We’ll share the raw thinking with you so that you can shape and challenge the findings and take ownership of the final story.

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WHO WE WORK WITH


Our approach has led to incredibly successful projects and partnerships with everyone from start-ups to global icons.

WHO WE WORK WITH


Our approach has led to incredibly successful projects and partnerships with everyone from start-ups to global icons.

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