A Forge Whitepaper
Growth: Three Ways
Part 3 – Premiumisation
Growth is rarely straightforward. But when you boil it down, there are just three ways to achieve revenue growth for your brand.
- Win more people (increase penetration)
- Win more often (increase frequency)
- Win more money (premiumise)
Over the course of three articles, we’ll look at each of these levers in turn. We will explore what’s involved and give you practical advice to make the growth challenge less overwhelming.
In this final part – Premiumisation