Future human insight

Make sense of your most complex customer and consumer questions to provide clarity, inspiration and clear direction.

Questions We Answer

What do people genuinely think of our brand?
What does natural really mean to people?
What potential risks and opportunities exist for my brand?
Can you help us really understand the experience our customers have?
Help us dig deep into what underpins consumer behaviour?
What do millennials want from our category in the future?

Our Perspective

Insight isn’t found, discovered or revealed; and it doesn’t come from excessive labouring of one-dimensional dialogue techniques.

We believe genuine insight is created by applying effort and inspiration to multiple sources of information; merging them together to reveal genuine opportunities for driving growth. We believe in crafting that insight, bringing it to life to make it engaging and actionable. In short, we believe that insight is forged.

Our approach harnesses the best of classic consumer methodologies and blends it with newer approaches to data and social media analysis. We have bespoke tools and we also work with other leading edge offers and businesses because our skill is ensuring the right approaches are used in the right way at the right time.

Example Projects


Tracked real time consumer behaviour over two weeks for M&S Food click & collect customers to get real depth of insight.


Articulated young Scot’s perspectives on Scotland for Pernod Ricard.

Expert and
Leading-Edge Studies

Explored behaviours amongst leading edge consumers to better unlock the natural opportunity.


Developed a conjoint model to analyse the trade-offs customers of B&Q were willing to make when it came to convenience.

Why The Forge?

The Forge is an award-winning strategy consultancy, delivering exceptional commercial returns for the world’s biggest brands. We help our clients create enduring and meaningful value for their consumers and customers.

But Don't Take Our Word For It

The project has top grade insights work… surprised to have worked on snacks for so long and hear insights that are new but at the same time so resonating.

Have a question for us?

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