Future visioning & foresight

At a market, category and brand-portfolio level, we create robust, demand-focussed, board-level models that outline opportunities for future growth.

Questions We Answer

How can we demonstrate true leadership in the category?
How do we overhaul our approach to own-label to be more relevant?
How can we make the organisation more customer-centric in its approach?
How can we create a new, more powerful approach to innovating?
How can we redefine what convenience means in our category?

Our Perspective

We operate in a world of ever-increasing amounts of information, to the point of overload. Information can often cloud insight and act as a barrier to making confident strategic choices.

We are experts in synthesising large amounts of information into concise and relevant frameworks. We focus only on what matters; illuminating the both key issues and ways forward, so that senior decision-makers are equipped.

We create simple and powerful models that reveal and frame opportunity against some of the biggest business challenges. We build them by connecting multiple sources of data, so they are rigorous and rich, but crucially, they are also intuitive. This enables informed debate and empowered decision making.

Example Projects


Developed a trends and growth model for PepsiCo Europe.


Developed a growth strategy for Unilever’s €20BN Beauty and Personal Care division.

The Big
for Growth

Find out more about The Forge’s Big Framework for Growth HERE

Why The Forge?

The Forge is an award-winning strategy consultancy, delivering exceptional commercial returns for the world’s biggest brands. We help our clients create enduring and meaningful value for their consumers and customers.

But Don't Take Our Word For It

Highly collaborative & flexible on approach, The Forge deliver high quality outputs with actionable insight. They’ve challenged our thinking & been instrumental in helping us shape our plans

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