A Forge Whitepaper
Future Consumer Value:
Why anticipating needs is the only sustainable path to growth
We’ve noticed a worrying trend…
Consumer brands have slipped into ‘manufacturer-led’ thinking.
Rather than anticipating what consumers will need, they focus on what they can make, which lacks incrementality. Brands end up creating many different ways of meeting the same consumer needs.
Not only is this unprofitable, but it also leaves lots of ‘Future Consumer Value’ on the table.
Download this free whitepaper to learn:
- What are the 3 reasons that we slip into ‘manufacturer-led’ thinking?
- What are the 5 symptoms of brands that have slipped into ‘manufacturer-led’ thinking?
- Which leading brands are best creating Future Consumer Value?
- What are the 4 ways to create Future Consumer Value for your brand?