A Forge Whitepaper
Future Consumer Value:
Why anticipating needs is the only sustainable path to growth
We’ve noticed a worrying trend. Consumer brands have slipped into ‘manufacturer-led’ thinking. Rather than focusing on future consumer needs, they focus on what they can make. This is unprofitable and unsustainable.
We need to refocus on Future Consumer Value.
Download this free whitepaper to learn:
- What are the 5 symptoms of brands that have slipped into ‘manufacturer-led’ thinking?
- What are the 3 reasons that it happens?
- Which brands are best at creating Future Consumer Value?
- How can you create Future Consumer Value for your brand?
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